South Korean actor Kim Soo Hyun was seen at a fan meeting in Taipei, Taiwan on July 6, 2024. Several international brands, including luxury label Prada, have ended their partnerships with Kim Soo Hyun following controversy surrounding his relationship with the late actress Kim Sae-ron. Allegations surfaced that Kim Soo Hyun initiated a relationship with Kim Sae-ron when she was a minor, leading to a backlash online.
Kim Soo Hyun, a prominent figure in the South Korean entertainment industry, denied these allegations, stating that their relationship began when both actors were adults. Despite his talent agency confirming this, there has been a swift fallout for Kim Soo Hyun, with brands like Prada and Dinto terminating their contracts with him.
Kim Sae-ron, a former client of Kim Soo Hyun’s agency, passed away at home in February after facing public scrutiny due to a previous drunk-driving conviction. Her tragic death has sparked national sympathy and raised discussions on the challenges faced by Korean celebrities in the public eye.
Following the passing of several young K-pop idols and K-drama actors, such as former model and actor Song Jae-lim, ASTRO boy band member Moon Bin, singer and actress Sulli, and performer Goo Hara, many have engaged in deep introspection. Korean celebrities face rigorous public scrutiny and high standards for their looks and conduct, sometimes facing criticism for actions like smoking or drinking.
