Hanks articulated his worries about how AI could be misused to alter or recreate actors' performances without their explicit consent. He highlighted the unsettling possibility of AI being employed to digitally clone an actor’s likeness and voice, potentially leading to scenarios where audiences might be deceived into believing they are watching genuine performances. This, he warned, could fundamentally challenge the trust that viewers place in the authenticity of film and television content.
The actor also underscored the broader ethical issues associated with AI. He stressed the importance of establishing robust regulations and guidelines to govern the use of AI, ensuring that such technologies are applied in a manner that respects the rights and contributions of artists. Hanks emphasized that, while AI holds the promise of innovation and efficiency, it must be developed and used in ways that safeguard the integrity of creative professions and maintain the genuine human element that defines the entertainment industry.
Hanks’s remarks reflect a growing unease among many in the creative community who are grappling with the implications of AI. His call for careful consideration and regulation is part of an ongoing dialogue about how best to integrate these technologies while preserving the core values and authenticity of artistic expression. As AI continues to evolve, the industry faces the challenge of balancing technological advancements with ethical considerations to ensure that creativity and human artistry remain central to entertainment.
