A leaked portion of Jeff Bezos and Lauren Sanchez’s wedding invitation has sparked discussion and criticism. The invitation revealed their explicit request for no gifts, opting instead for donations to various causes in Venice. The design of the invitation, featuring a homemade appearance with simplistic illustrations, has left many underwhelmed. This unconventional approach aligns with Bezos’s casual style, known for prioritizing efficiency over extravagance. While some have expressed disappointment, invitations are often seen as a preview of the event itself, setting expectations for what attendees can anticipate. In contrast, other high-profile events, such as royal weddings and fashion debuts, have utilized meticulously crafted invitations to convey a sense of grandeur and significance.
Walking the catwalk promises an element of surprise, touching on the unconventional, where traditional artistry meets intellect. Jonathan Anderson’s Dior invitation made waves among guests this week as well. This tactic of using invitations as more than just a formality is nothing new. Alaïa in 2023 had attendees bring collapsible stools to the show, while Balenciaga in the previous year mailed out “genuine artifacts from 2022”: personalized iPhone 6Ss with a weathered look. In a recent instance, Gucci honored guests with a special edition “Timor” calendar from Enzo Mari, arriving ahead of their Milan Fashion Week showcase.
While some designers opt for tangible keepsakes, like Jacquemus hand-writing invites in 2018 and enclosing them in a towel alongside freshly baked bread, others push the boundaries of creativity. Invitations from luxury fashion houses can become treasured possessions or fetch high prices on platforms like eBay.
With Anderson’s Dior debut coinciding with the Amazon founder’s wedding, high-profile guests faced dilemmas of where to be. In such cases, the allure of an invitation may have been the deciding factor. For more CNN news and newsletters, sign up at CNN.com.
