Most of those who share the song because of its melody are unaware that the lyrics praise a leader who brags about launching ballistic missiles.
Some of the lyrics are as follows:
"Let's sing the song of the great leader Kim Jong Un/ Let's brag about our friendly father Kim Jong Un."
TikTok users argue that the song has a great melody.
Some compared it to Taylor Swift's album and one fan even said the song should win a Grammy.
But experts warn that this pop song is a front that hides the real intentions.
How do you make a hit song for propaganda purposes?
Can Baba is the latest in a long line of propaganda songs made in Pyongyang over the last 50 years.
It is very catchy with its high tempo and enthusiastic melody. It is somewhat reminiscent of Soviet-era productions, but in essence it is not so different from Western pop songs.
Peter Moody, a North Korea expert from Korea University, compares the song to the hits of the famous Swedish quartet and says: "There is no catchier melody. It's like ABBA written all over it," he says.
But if the goal is to be catchy and not just chart-topping, other ground rules come into play.
Alexandra Leonzini, a Cambridge University academic who has researched North Korea's musical history, emphasizes that the timing should not be complicated, the melodies should be simple and accessible.
At the same time, they should be in a vocal range accessible to everyone.
"The point is to motivate the nation for a common cause, it shouldn't be too slow and romantic," Leonzini says.
Artistic production for class consciousness
In North Korea, there is not much space for art and creativity outside of the state's control, and musicians, artists and writers are forbidden to produce art for art's sake.
"All artistic production must be done to build the class consciousness of citizens so that they feel gratitude and belonging to the party," Leonzini explains.
According to experts, North Koreans sing propaganda songs every morning in village squares.
New songs and their lyrics are printed in magazines and newspapers, and they are often taught how to dance to them.
Keith Howard, a lecturer in North Korean musicology at SOAS University in London, emphasized that these songs were used to welcome foreigners when he visited North Korea in the 1990s and 2000s.
Howard emphasizes that North Korean citizens know the lyrics very well, so they adapt their movements to the song very well.
'The song is like a newspaper'
In North Korea, the regime has long signaled changes in the country through its songs. Some of the messages in the song Can Baba have been interpreted as dangerous.
Other songs have been dedicated to Kim Jong Un before, but concepts such as "father" and "supreme", which are attributed to his grandfather Kim Il Sung, have not been defined to him before.
However, it is now conceivable that Kim Jong Un has also begun to describe himself as the "supreme leader".
Recently, the lyrics of another propaganda song, "our father Kim Il Sung", have changed to "our father Kim Jong Un".
On the other hand, Kim has recently been pursuing a more hostile and militarily aggressive policy.
At the beginning of this year, he said that they were no longer pursuing unification with South Korea, but South Korea was declared "the first enemy country".
"This song is almost like a newspaper," Leonzini says, signaling important developments in politics.
