Check out the Most Memorable TV Ads Unveiled during Super Bowl LIX! From Martha Stewart showcasing her break-dancing skills to Jeremy Strong taking a dip in a coffee bath, this year’s commercials were truly star-studded. With over 50 brands vying for attention during the game between the Kansas City Chiefs and the Philadelphia Eagles in New Orleans, the advertising extravaganza drew in millions of viewers through Fox’s television broadcast and Tubi’s free livestream.
Fox Sports’ executive vice president of ad sales, Mark Evans, revealed that the demand for ad space was unprecedented this year, with all slots selling out as early as November. In fact, a few 30-second ad spots reportedly fetched a record-breaking $8 million each. Google data indicated a surge in searches about the costs of Super Bowl ads, surpassing queries about the value of game tickets.
Among the top commercials that captured viewers’ attention on YouTube were Booking.com’s Muppets ad, Marvel’s Thunderbolts trailer, and Doritos’ “abduction” spot, which was created by an enthusiastic fan. We’ve curated a list of our favorite commercials from this year’s Super Bowl for your enjoyment.
Before the game even commenced, excitement peaked with trailers for F1, Warner Bros., and Apple’s upcoming film featuring Brad Pitt, a sequel to Top Gun: Maverick directed by Joseph Kosinski. Following the commercial, searches for Brad Pitt surged to a four-year high, with interest in his age hitting a five-year peak.
Boston’s famous “DunKings,” Ben and Casey Affleck, starred in a commercial alongside Jeremy Strong, who submerged himself in a giant cup of coffee for the shoot. Yahoo also made a splash with their first commercial in two decades, prompting viewers to email Bill Murray for a surprise.
In another standout ad, Matthew McConaughey pitched a movie idea to director Greta Gerwig, exploring the relationship between football and food. The commercial featured appearances by Charli XCX, Sean Evans, Kevin Bacon, and the iconic Martha Stewart. Meg Ryan and Billy Crystal delighted fans by recreating a scene from “When Harry Met Sally” at Katz’s Deli, joined by Sydney Sweeney.
Nike made a triumphant return to Super Bowl advertising with a spot celebrating female athletes like Caitlin Clark, A’ja Wilson, and Sabrina Ionescu. The commercial showcased their incredible talents alongside Jordan Chiles, Sha’Carri Richardson, and Aryna Sabalenka. Seal lent his voice to a quirky commercial for Mountain Dew, while a beer brand made a comeback after six years with a surprising cameo from David Beckham’s parents.
Dove’s moving ad tackled body confidence issues faced by young girls and highlighted the importance of self-esteem in their participation in sports. These commercials truly captured the essence of creativity and storytelling at this year’s Super Bowl.
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