“Hearst Magazines and Yahoo may earn commission or revenue on some items through these links.” Renowned for its meticulously selected range of 132 paint colors, Farrow & Ball does not rush into introducing new shades. Color curator Joa Studholme, preferring to call their collections “palettes,” does not base their creations on passing trends or market data. Instead, new colors are added only when Studholme and her team feel it is the right time for a change. And now, that time has arrived: The esteemed British company is set to unveil its first new palette in two years. This new collection features 12 captivating colors—nine of which are brand new additions while three are revived from the archives—inspired by childhood memories and a deep connection to nature.
“We are gradually moving away from the dominance of gray tones,” explains Studholme, drawing inspiration from the simple joys found in the familiar. “This palette celebrates the everyday colors that surround us, often going unnoticed.” In her own living space, pictured above, she has incorporated Duster on the backsplash, Marmelo on the cupboards, and Reduced Green on the lower cabinets.
Farrow & Ball has never before reintroduced colors from their archives. Etruscan Red, Broccoli Brown, and Sap Green are making a return in this down-to-earth palette, as they beautifully complement the new hues. After experimenting with creating a deep terra cotta shade—inspired by Etruscan Red—to pair with the lighter Naperon clay color, Studholme realized that the perfect match already existed right before her eyes. “If it was perfect the first time, why try to replicate it?” she muses.
Dibber, a rich muddy green reminiscent of khaki under certain lighting conditions, stands out as a tribute to the gardening tool used to create holes in the soil. According to Studholme, it doesn’t get more grounded than that.
Listening to customer feedback, Studholme introduces new colors to fill gaps in the current palette. “Many people loved our Light Blue shade but felt it leaned too silvery. I kept that feedback in mind,” she shares. The result is Kekelugn, a cleaner version with fewer gray undertones.
Among the new additions, two colors hold a special place according to Studholme: Duster, named after the yellow dusting cloths from her childhood, and Reduced Green, a self-aware muted teal tone. “Our palette is brimming with hidden gems that are right in front of us, enriching not only our living spaces but also our lives,” she remarks.
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