He often observed that many enthusiastic newcomers in January tend to lose interest and drop out once the initial excitement of their New Year’s resolutions fades. Leah expressed concerns about not wanting to upset their loyal existing members and emphasized the overwhelmingly positive response received by their gym’s recent changes in an interview with Fox News Digital.
A recent study suggests that maintaining a specific daily step count could help prevent depression. Despite facing criticism for their decision, the leadership team at Ascendancy Fitness, led by Clayton Leah and business partner Jack Bramhall, remains focused on prioritizing the membership experience and protecting their current members.
The gym, located in Warrington, Cheshire, England, has around 650 members and offers day passes for those interested in working out there. Leah aims to break the trend of a January rush in memberships by encouraging people to join throughout the year for their fitness and health goals.
Acknowledging the negative reactions from some individuals hoping to join, Leah remains committed to helping people achieve their fitness objectives and emphasizes the importance of long-term commitment over short-term resolutions. This decision aligns with a broader trend of gyms restricting new memberships in January to promote sustainable health habits.
Leah from Ascendancy Fitness mentioned that the gym is expected to resume accepting new memberships in February, as a specific reopening date has yet to be finalized. “Our intention was to steer clear of the usual January rush,” he informed Fox News Digital. Reporting by Angelica Stabile of Fox News Digital. Source: Gym owner bans new members in January, has reasons for ‘unconventional’ actions.
