From Martha Stewart breakdancing to Jeremy Strong submerged in coffee, the commercials at Super Bowl LIX kicked off with a star-studded bang. Over 50 brands showcased their products during the highly anticipated game between the Kansas City Chiefs and the Philadelphia Eagles in New Orleans. The game was expected to draw a whopping 120 million viewers across Fox’s television broadcast and the free livestream on Tubi.
Mark Evans, Fox Sports’ executive vice president of ad sales, revealed that the demand for ad space this year was unprecedented. All slots were sold out as early as November, with reports stating that some 30-second ad spots fetched a record-breaking $8 million each.
Let’s take a look at some of the standout commercials from this year’s Super Bowl:
1. **F1 Trailer Starring Brad Pitt**
Kicking off the excitement even before the game started was a heart-pumping trailer for F1, an upcoming movie from Warner Bros. and Apple that features the charismatic Brad Pitt. The film, directed by Joseph Kosinski, is a sequel to Top Gun: Maverick and is set to hit theaters this summer.
2. **Dunkin’**
Boston’s beloved “DunKings,” Ben and Casey Affleck, took center stage in this star-studded commercial. The ad also featured Jeremy Strong method acting his way through a role, immersed in a giant cup of coffee.
3. **Yahoo**
Yahoo made a splash with its first Super Bowl ad since 2002, encouraging viewers to email Bill Murray to see what surprises await them.
4. **UberEats**
Matthew McConaughey attempted to pitch director Greta Gerwig a movie concept revolving around the enduring connection between football and food in this ad for UberEats. The commercial also included appearances by Charli XCX, Sean Evans, Kevin Bacon, and Martha Stewart.
5. **Hellmann’s**
Meg Ryan and Billy Crystal recreated the unforgettable Katz’s Deli scene from “When Harry Met Sally” in an ad for Hellmann’s. Sydney Sweeney also made a cameo in this nostalgic commercial.
6. **Nike**
After almost three decades, Nike made a triumphant return to Super Bowl commercials with an ad celebrating female athletes like Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Jordan Chiles, Sha’Carri Richardson, and Aryna Sabalenka.
7. **Mountain Dew**
Singer Seal lent his vocals to a quirky commercial for Mountain Dew, singing a revamped version of his hit song “Kiss from a Rose” titled “Kiss from a Lime.”
8. **Stella Artois**
Making its first national ad appearance in six years, Stella Artois featured David Beckham’s actual parents in a humorous spot that played on the misconception that Beckham is related to Matt Damon.
9. **Dove**
Dove’s touching ad shed light on body confidence issues faced
