Icelandic supermarkets are struggling because of the viral TikTok cucumber trend. Suppliers are also racing to keep up with the demand.
Social media influencers shared a recipe for a salad of grated cucumber, sesame oil, garlic, rice vinegar and hot oil, causing it to spread across the country.
The Icelandic Farmers' Union said that because the recipe was so popular, the country's farmers could not keep up with the growing demand.
Cucumber purchases doubled
A supermarket chain, Hagkaup, says there is a strong link between demand and the trend, with cucumber purchases doubling.
Officials say Iceland's farmers are unable to meet growing consumer demand and hope supplies will return to normal “in a week or less”.
“Cucumber man”
This viral trend originated in Canada. Here TikToker Logan Moffitt, nicknamed “the cucumber man”, shares new recipes using this variety.
The creator has more than 5.5 million followers and posts cucumber recipes almost every day.
