The NBA is expanding its economic empire. Basketball's number one league concluded its new broadcasting tender with a historic record. The broadcasting rights for the next 11 seasons were sold for 76 billion dollars.
INCREASED BY 260 PER CENT
In the tender that raised the income bar to the highest level, the NBA increased its earnings from media rights by 260 per cent. In the process where 3 different packages were sold; NBC, Amazon and Disney became the new publishers of the league.
36-YEAR PERIOD ENDED
The 36-year term of TNT, which brought the NBA to basketball fans since 1988, came to an end. The tender, equivalent to 6 billion 900 million dollars per year, surpassed the major organisations of the sports world.
The Premier League, the number one in European football, earns 1 billion 900 million dollars a year from broadcasting rights. This development in the NBA, which has surpassed the English league by 5 billion dollars per season, will also be reflected in player wages.
With annual earnings reaching $50 million, basketball stars are expected to sign nine-figure contracts in the near future.
