Gabriela Hearst is seen wearing traditional gaucho attire at her ranch in Uruguay. Photo credit: DANIËL BOUQUET
Many significant changes have occurred over the past decade. We have faced global challenges like a pandemic and increasing polarization, endured some of the hottest years on record, witnessed a devastating drought in the Amazon, and observed setbacks in women’s rights in the U.S. Additionally, there has been a rapid advancement in AI technology.
However, amidst these changes, some important values have remained constant. These values are crucial for tackling the toughest problems in society and the luxury fashion industry. Despite the fast-paced world we live in, I remain dedicated to the idea of authentic luxury.
A few years ago, while visiting New York City, my mother posed a thought-provoking question: “Why are people dressing so poorly these days?” This question stuck with me. My mother, who resides on a ranch in Uruguay, comes from a background where quality has always been valued. This observation led me to reflect on the declining quality not just in clothing but across various aspects of our lives.
In 2011, when I inherited my father’s ranch, I divided my time between Uruguay and New York City. The contrast between the two lifestyles made me reevaluate my work in the fashion industry. In New York, I was designing clothing within set cost constraints, which compromised the emphasis on quality that I believed in. This internal conflict inspired me to create my brand, Gabriela Hearst, blending my rural upbringing with my urban experiences.
As the world rapidly changes, my focus remains on maintaining high standards. Since launching Gabriela Hearst in fall 2015, we have prioritized quality, craftsmanship, and responsible sourcing. Sustainability is a core value that guides our daily practices, not just a marketing gimmick.
The concern for the future we are leaving for the next generation is shared among my team. Coming from a culture where improving the lives of our children is expected, I am committed to leaving a positive impact. We are continuously seeking ways to innovate and promote sustainable practices to ensure a better world for future generations.
Reduce our waste further. Sometimes, it is as easy as demanding our suppliers use less water, focusing on verticality and traceability, or connecting with other brands to learn how they are achieving their sustainable practices. Of course, there is so much more to learn. But one thing we have undeniably learned is that focusing on quality can be good for both the environment and for business. Our ultimate dream is to craft a timeless product with the utmost quality and transparency possible. We want to go to sleep at night with clear consciences, knowing that we did our best for our customers and our children. And that’s the greatest luxury there is. Contact us at letters@time.com.
