As we approach the month of March, the anticipation of outdoor gatherings fills the air. As you gear up to plan your first delightful barbecues and picnic excursions of the season, here’s a little something extra you’ll want to bring along in your cooler. Heinz has just unveiled its latest “Flavor Tour” collection featuring three delectable sauces inspired by various cuisines from around the globe, as shared with Food & Wine.
This exciting new range includes the flavors of Street Corn, Sweet & Tangy BBQ, and Sweet Chili. Each sauce is designed to usher in a fresh era for the renowned brand. Adding to the excitement is the news that these enticing sauces are now available at Walmart, Target, and Kroger stores nationwide.
In terms of taste, the Mexican-inspired Street Corn sauce boasts a creamy blend of chipotle, lime, and corn with a hint of smokiness. The Korean-inspired Sweet & Tangy BBQ sauce, on the other hand, promises a bold flavor profile with gochujang, doenjang, and soy sauce. Lastly, the Thai-inspired Sweet Chili sauce offers a gentle heat and a zesty tanginess with its combination of ginger, sriracha, and sesame oil.
The culinary possibilities with these new sauces are endless. Heinz suggests drizzling the Street Corn sauce on a grilled cheese sandwich or generously coating chicken wings with the fiery Korean BBQ sauce. Angie Madigan, Vice President of Taste Elevation Marketing at The Kraft Heinz Company, highlights that each of the Flavor Tour sauces was crafted with a wide array of host foods in mind, making them versatile and suitable for enhancing a variety of dishes.
Heinz drew inspiration for these innovative flavors from the growing trend among Gen Z for international cuisine-inspired tastes. The selection of the final three flavors was the result of thorough research, as Heinz tested 14 potential sauces with consumers across the country to determine the most sought-after and exciting additions to their lineup.
Angie Madigan further adds, “Americans are craving condiments that offer globally-inspired flavors and versatility at an affordable price point.” She emphasizes that Heinz recognized an opportunity to introduce fun and novel ways for people to enjoy their favorite foods with these new offerings.
Aligned with Heinz’s commitment to quality, the new sauces are crafted without artificial flavors and incorporate authentic ingredients from the respective beloved dishes they are inspired by. For instance, the sauces incorporate staples such as gochujang, a red chili paste known for its complex sweet and spicy flavor profile.
Not to be outdone, other household brands have also been reimagining flavor profiles. Cheetos recently introduced a trendy pickle twist to its classic crunchy-cheesy snack. Meanwhile, Eggo and Rice Krispies are rumored to be delving into the world of ice cream flavors. In a surprising move, Cinnamon Toast Crunch collaborated with Totino’s Pizza Rolls to create a limited sweet-and-savory cereal
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