Peeps is set to unveil yet another innovative flavor! The well-known marshmallow treat brand has introduced a playful twist on a beloved sweet combination — cookies and cream-flavored chicks! This latest offering is a result of a partnership with Breyers and is inspired by the iconic cookies and cream ice cream the brand is renowned for.
Peeps Cookies & Cream is just one of the many flavors that have been unveiled this week. Alongside this Easter treat, there are also options available in cotton candy, Dr Pepper, fruit punch, blue raspberry, party cake, Rice Krispies Treats, sour watermelon, chocolate pudding, cinnamon churro, and tropical punch flavors.
Although Peeps is widely recognized for its sugar-coated marshmallows fashioned into adorable springtime animals, the brand has been venturing into unconventional flavor territories in recent years through various collaborations. In 2019, they introduced Peeps coffee creamer in partnership with International Delight and Peeps cereal in collaboration with Kellogg’s, providing the ultimate morning sugar boost. In 2021, Peeps teamed up with Pepsi to bring the world marshmallow soda.
Looking ahead to Easter preparations, Peeps is already making plans, but in the meantime, various brands are focusing on intriguing Valentine’s Day offerings. Van Leeuwen recently launched five Valentine’s Day-themed pints, each inspired by a different love language. These flavors, representing gift-giving, words of affirmation, physical touch, quality time, and acts of service, are exclusively available at Kroger stores.
In the realm of physical touch, there’s the Hug Me Hazelnut Truffle, featuring hazelnut ice cream with chocolate truffle pieces. For words of affirmation, there’s You’re My Brown Sugar Cookie Butter, a delectable combination of brown sugar ice cream swirled with cookie butter. Gift-giving and receiving are embodied in the Chocolate Strawberry Surprise pint, which contains sweet cream ice cream, chocolate chips, and strawberry jam swirls. Let’s Hang Out S’more represents quality time with its sweet cream ice cream, chocolate chips, marshmallow swirls, and graham crackers. Finally, acts of service are depicted in Blackberry Chip In, a blackberry sherbet with chocolate chips.
Peeps’ journey into diverse flavor profiles and collaborations showcases their commitment to innovation and creativity within the confectionery market. With each new offering, the brand continues to delight consumers with unexpected and delightful combinations, solidifying its position as a beloved and adventurous treat provider.
