According to Palmer Luckey and Tim Cook, Apple’s Vision Pro is seen as the technology of the future. Luckey highlights the high standard and niche market of the $3,500 mixed reality headset, which has experienced low demand as he predicted. Cook views the Vision Pro as catering to future tech enthusiasts rather than the mass market. Luckey understands Cook’s vision for Apple’s foray into mixed-reality headsets. During a podcast episode of “What’s News,” Luckey shared his analysis of Apple’s approach with the Vision Pro, emphasizing that it aims to establish a high standard rather than appeal to everyone. Despite the device’s high price and lack of broad appeal, both Luckey and Cook believe it represents tomorrow’s technology available today for enthusiasts. Luckey, who made a name for himself in VR with Oculus, remains optimistic about the industry’s growth and foresees major players developing various applications. Apple has yet to comment on these perspectives. (Adapted from Business Insider)
