Meta made cuts to its DEI team in January. A TikTok ban could be implemented as early as January 19, potentially leading users and advertising dollars to move to competing platforms. Estimates suggest that Meta could see a significant increase in ad revenue if TikTok is banned, possibly up to $3.38 billion. Analysts believe that Meta stands to benefit the most from a TikTok ban, with potential gains in ad revenue. The ban could have a significant impact on the social media landscape in the US, with potential shifts in user behavior and advertising spending. Advertisers are advised to diversify their platforms and not rely solely on one platform for content distribution.
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