Friend or foe? Artificial intelligence is the technology of the future!

Forty-seven percent of businesses are concerned and fearful about the use of AI technology. This rate strikingly reveals the position and reception of AI in the industry.

Businesses are divided on AI. According to Deloitte's latest research, 47% of businesses are concerned and fearful about the use of AI technology. This is a striking reflection of the position and reception of AI across industries. However, it is important not to ignore the fact that this technology offers businesses significant advantages such as revenue growth and cost reduction.

Finally, Meta stated that it is working to launch new artificial intelligence in all social media applications in order to increase interaction with young users and thus aims to significantly reduce its operational costs. On the other hand, it is reported that Netflix saves 1 billion dollars a year thanks to its AI-powered personal recommendation systems.

According to statistics collected by Forbes from 600 business owners, companies are using or planning to use Artificial Intelligence to improve the customer experience in the following ways: Chatbots for instant messaging: 73%, Email creation: 61%, Product recommendations and other personalized services: 55%, Short message creation: 49%, Personalized advertising: 46%, Long text content creation for websites: 42%

As competition in the global arena increases day by day, it is clear that digitalization has become an inevitable necessity, not an option. 80% of companies aim to improve their business processes and customer interactions by investing in digital transformation projects. After the pandemic, investments in artificial intelligence and automation have become even more critical.

The adoption of artificial intelligence and automation technologies has become a sine qua non for securing the future success of companies. While this emerging technology worries businesses, the fact that it provides a significant competitive advantage in terms of operational excellence, customer satisfaction and sustainable growth should not be overlooked.