In April 2017, Meghan Markle made the decision to close down her lifestyle website, the Tig. The Duchess of Sussex, reflecting on the journey, shared a heartfelt message with her readers, expressing gratitude for the community of inspiration and support that had been built over nearly three years. She bid farewell to The Tig, acknowledging its evolution from a passion project to a source of joy and connection for many. In her parting words, she encouraged her audience to continue seeking moments of discovery, laughter, and personal growth, emphasizing the importance of self-worth and the impact individuals can have on the world around them.
Following their decision to step back as senior working royals, Prince Harry and Meghan also chose to close their Instagram account, @sussexroyal. However, as of March 14, 2024, Meghan has returned to the online sphere under a new brand name, American Riviera Orchard. It has been confirmed that both a website (americanriviera.com) and an Instagram account (@americanrivieraorchard) have been established, with Meghan taking ownership of these platforms. This development follows the relaunch of another Sussex-related website, sussex.com.
The American Riviera Orchard brand features a distinct aesthetic, with a logo showcasing gold font on a beige background and a crest bearing the initials ‘ARO’ along with ‘Montecito.’ Meghan’s association with the brand is clearly highlighted in the Instagram account description, which identifies her as the driving force behind the venture. Notably, the account was officially launched in January 2024, marking a new chapter in Meghan’s online presence.
While specific details about American Riviera Orchard’s offerings remain undisclosed, a trademark application filed by Meghan provides potential insights into the brand’s direction. The application suggests that ARO may encompass a range of products, including home goods, cookbooks, tableware, and gourmet treats such as jams and preserves. Additionally, the brand could extend its offerings to include jewelry, cosmetics, fragrances, and various lifestyle products.
The launch of American Riviera Orchard has sparked curiosity and speculation among followers, eager to uncover the full extent of Meghan’s latest endeavor. Limited information released thus far hints at thoughtful gestures from Meghan, such as sending out ARO-branded strawberry jam and homemade dog biscuits to acquaintances. These personal touches add an intimate dimension to the brand’s introduction and invite intrigue about its future developments.
In a further update, Meghan unveiled a new Instagram account under the handle @meghan, signaling her reentry into the digital landscape. The debut post featured a teaser trailer for her upcoming Netflix project, “With Love, Meghan,” hinting at potential collaborations between the show and American Riviera Orchard products. The website currently offers interested individuals the opportunity to join a waitlist, building anticipation for the brand’s forthcoming offerings.
As the narrative surrounding American Riviera Orchard continues to unfold, observers remain captivated by Meghan’s creative vision and entrepreneurial pursuits. The brand’s focus on quality,
