Uncover exclusive previews of top-secret Super Bowl commercials
As the 2025 Super Bowl approaches, millions of viewers are gearing up to watch not only the thrilling championship game but also the high-profile commercials from leading advertisers across the nation. Many companies are offering sneak peeks or early releases of their ads to build excitement ahead of the highly-anticipated match between the Philadelphia Eagles and the Kansas City Chiefs.
Anticipated to attract over 120 million viewers on February 9th, Super Bowl LIX in New Orleans will be broadcast on Fox and available for free streaming on Tubi, making it one of the most-watched television events of the year. The unprecedented viewership has driven ad prices to record highs, with reports of some spots selling for a staggering $8 million or more for just 30 seconds of airtime. This represents an increase from last year’s game, where a 30-second slot went for around $7 million.
In addition to the hefty costs of securing Super Bowl ad slots, advertisers are investing millions more in developing their commercials, intensifying the pressure for these investments to yield significant returns. A successful Super Bowl ad can translate into increased sales by attracting new customers and fostering brand loyalty.
This year’s lineup of ad categories includes the usual suspects such as beverages, snacks, tech firms, and telecommunications companies, according to Mark Evans, Fox Sports’ executive vice president of ad sales. Evans also noted an emphasis on artificial intelligence in many commercials and a slightly higher presence of pharmaceutical companies advertising this year.
Here are some of the commercials already available for viewing online:
– Coors Light Super Bowl commercial: Featuring sloths navigating through “Mondays,” illustrating the sluggishness of the day.
– Instacart Super Bowl commercial: Showcasing various brand mascots, highlighting the company’s rapid delivery service.
– Häagen-Dazs Super Bowl ad: Tying into the “Fast & Furious” franchise, with Vin Diesel and Michelle Rodriguez enjoying an ocean-side drive with Häagen-Dazs.
– Hellmann’s Super Bowl commercial: Reimagining a scene from “When Harry Met Sally,” emphasizing the joy of adding Hellmann’s to a sandwich.
– Michelob Ultra Super Bowl commercial: Starring Willem Dafoe and Catherine O’Hara in a humorous pickleball challenge for Michelob Ultra beers.
The Pringles Super Bowl commercial, titled “The Call of the Mustaches,” is a playful yet competitive ad that features actor Adam Brody summoning a fleet of Pringles after running out of the snack at a party. Accompanied by the theme song of the 1960s “Batman” TV show, the ad showcases mustaches detaching from men like actor Nick Offerman and basketball player James Harden, flying off to fetch Pringles cans from supermarkets to bring back to Brody. Described as “pure nightmare fuel” by food and drink publication Tasting Table, this quirky commercial is sure to entertain viewers.
On the other hand, the Reese’s Super Bowl commercial introduces the new Reese’s Chocolate Lava Big Cup in a spot named “Don’t Eat Lava” by The Hershey Company. The ad portrays a park ranger at an active volcano trying to prevent people from mistaking actual lava for the confection. Using a megaphone, he urges them, “Don’t eat lava — eat new Reese’s Chocolate Lava Big Cup,” in a humorous yet effective manner. This creative advertisement is bound to capture the audience’s attention with its amusing storyline.
Furthermore, former trade chief, Trump, sheds light on how tariffs impact the economy and emphasizes the necessity of the U.S. implementing them. Additionally, USAID is set to merge into the State Department with significant budget cuts, signaling a shift in government priorities. Meanwhile, a Senate committee votes to advance RFK Jr.’s nomination for HHS secretary, highlighting the ongoing political developments in the country.
