As we enter 2025, Instacart is bringing fresh insights for National Hot Sauce Day on January 22 with a data-driven approach. Whether it’s spicing up your morning eggs or adding an extra kick to your wings, hot sauce plays a crucial role in kitchens nationwide, enhancing flavors and providing that desired zing to any dish. Discover the latest trends and highlights from 2024 with Instacart.
Top Hot Sauces Ranking:
According to Instacart purchase data, Frank’s RedHot was the top favorite among hot sauce enthusiasts in 2024. Following closely at the second spot is the iconic Sriracha from Huy Fong Foods, with Cholula and Burman’s Hot Sauce securing the third and fourth positions. Taco Bell made a notable entry at the fifth spot, driven by its growing popularity among Gen Z for its bold flavors.
Spice Surge on Instacart:
Huy Fong Foods led the growth charts with the highest increase in total gallons delivered in 2024. Burman’s Hot Sauce and Taco Bell also showed significant growth, while emerging brands like Yellowbird and Momofuku made their mark in the top ten. These brands appeal to adventurous consumers seeking unique flavors, such as Yellowbird’s innovative use of ingredients like carrots.
State-by-State Hot Sauce Favorites:
Culinary preferences vary across states, and hot sauce choices are no exception. From Frank’s RedHot being popular nationwide to regional favorites like Texas Pete in the Carolinas and Virginia, and Louisiana Brand in multiple southern states, each region has its distinct preferences. California, New Mexico, and Hawaii showcased unique favorites like Tapatio, 505 Southwestern, and Tabasco, respectively.
The Sriracha Saga:
After the 2023 Sriracha shortage, enthusiasts eagerly awaited its return, leading to a positive shift in order activities on Instacart. Huy Fong is gradually recovering its market share, signaling good news for hot sauce aficionados.
States’ Hot Sauce Preferences:
Curious about where the most enthusiastic hot sauce consumers reside? A heatmap reveals that New Mexico, Alaska, and Colorado are among the top states purchasing the most hot sauce per customer, while others show a preference for milder tastes.
Alabama customers consume an average of 16.6 ounces of hot sauce per customer, while Arkansas customers top the list with an average of 17.4 ounces per customer. Florida falls in between, with an average consumption of 17.7 ounces per customer. With National Hot Sauce Day celebrated on January 22, let’s look forward to a year filled with spicy trends and delicious choices. This content was created by Instacart and has been vetted and shared by Stacker.
