It’s hard to overstate the iconic status of Twinkies. These beloved snack cakes have been a staple of grocery store shelves, gas stations, and convenience stores for nearly a century, bringing joy to countless families with their golden sponge cake and sweet, fluffy filling. Featured in movies and songs, Twinkies briefly disappeared from stores in 2012 but have since made a triumphant return, with an estimated 400 million being produced annually.
Given our collective love for Twinkies, it’s no surprise that any news of a new Twinkies product generates excitement online. Fans have been buzzing for weeks about the upcoming release of a fresh take on the classic treat, and it appears that the wait is finally over.
Hostess Introduces an Innovative Twinkies Candy Bar
For the first time ever, Twinkies will be available in the form of a candy bar. This novel creation boasts a smooth candy coating filled with a luscious, creamy center that promises to evoke the flavors of the beloved snack cake. While an official launch date has yet to be announced, an early shopper shared on Reddit that they recently discovered the new candy bar at Family Dollar, praising it as surprisingly delicious.
Meanwhile, an Instagram user who got a taste of the Twinkies candy bar raved, “I tried the Twinkies candy and I’m in love!!”
As of now, the candy bars are only spotted at Family Dollar, with Blair Candy listing them on their website, although they are not yet available for purchase.
Interestingly, this isn’t the first time Twinkies has ventured into the realm of candy. In 2022, Hostess rolled out a holiday-themed Twinkies candy cane, adding a bright touch of yellow to the traditional red-and-white peppermint candy canes. However, some fans noted that the absence of the spongy cake and creamy filling made the candy canes somewhat puzzling.
The same sentiment may apply to the new Twinkies candy bar, as much of the appeal of Twinkies lies in its unique texture and flavor profile. Without the signature sponge cake and cream filling, the candy bar might feel like a departure from the original. If you decide to give it a try, we’d love to hear your thoughts—your feedback is invaluable to us.