Bahrke said this was within internal guidelines, which are frequently revised according to the evolution of the situation.
"In recent weeks we have seen an alarming increase in disinformation and hate speech on various social media platforms, and X has certainly been affected," Bahrke said. "We have therefore advised our services to refrain from advertising at this stage on relevant social media platforms where we are concerned that our content may appear in an inappropriate context."
Bahrke noted that only X of the social media platforms has been affected so far, that this measure is only related to advertising and does not mean that EU accounts have abandoned the platform.
The EU launched an investigation into X's compliance with the Union's online rules last month, citing "disinformation, illegal and harmful content spread in the wake of Hamas attacks on Israel."
Spokesperson Bahrke did not comment on whether the reason for the ad ban was related to this issue.
EU Commission will not advertise on X
EU Commission spokesperson Johannes Bahrke confirmed media reports that the EU Commission has decided not to advertise on X.
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