This Valentine’s Day, consider asking your partner about their love language. The 5 Love Languages® – which include gift giving, quality time, words of affirmation, acts of service, and physical touch – were created by Gary Chapman to help strengthen connections in relationships. Understanding your partner’s preferred love language is crucial, as some value kind words, others physical affection, and some a thoughtful gift.
Hims conducted a study to uncover the default love language of most Americans. Knowing your partner’s love language is key to igniting passion in your relationship. Here are the prevalent love languages in America according to a 2025 Hims study, along with tips to help you determine the most meaningful words and actions for your special someone, be it a long-term partner or a Valentine’s Day romance.
What’s the Most Popular Love Language in America?
When asked to describe their love language, Americans responded as follows:
– Quality time: 31.5%
– Physical touch: 27.5%
– Acts of service: 15%
– Words of affirmation: 15%
– Gifts: 11%
Understanding Love Languages Based on Relationship Status
Whether you’re single, married, or in a committed relationship, your relationship status influences your top love language. Surprisingly, singles and married couples both prioritize quality time with their partners. This Valentine’s Day, plan a romantic dinner to enjoy quality time together without distractions.
For monogamous couples, physical touch is essential to spark intimacy. Communicate with your partner to plan for an intimate Valentine’s Day experience.
Love Languages Across Generations
Recognizing the preferred love language of different generations is crucial for successful relationships. Quality time reigns supreme as the top love language across all generations. Millennials, often dubbed the “me, me, me” generation, value words of affirmation more than their Gen Z counterparts. Take the time to express your feelings to your Millennial partner through heartfelt gestures to deepen your connection.
Understanding and speaking your partner’s love language is key to fostering a strong and lasting relationship.
Express your love and appreciation for your partner by showing them how much you value them. While Gen Xers tend to prioritize physical touch and acts of service over traditional gifts, it’s essential to consider their preferred love language. Instead of gifting flowers, perhaps consider planting trees in the community together.
When it comes to love languages, there is a notable difference between heterosexual and LGBTQ+ individuals. While quality time is prioritized by 33% of heterosexuals, only 22% of LGBTQ+ respondents focus on this love language. LGBTQ+ individuals also show a greater appreciation for acts of service and words of affirmation.
Music preferences can also influence love languages. For K-pop fans, quality time is cherished the most, while country music enthusiasts may prefer physical touch. Understanding your partner’s love language, whether through music taste or other factors, is crucial for fostering a healthy relationship and enhancing intimacy.
This study, based on a survey of 7,100 individuals, provides insights into various demographic and psychographic factors influencing love languages. Effective communication and understanding your partner’s preferences are key components of building a strong and fulfilling relationship.
All data in this study are from this source, unless otherwise noted. Independent research firm, Culture Co-op, conducted and analyzed research and findings. This story was produced by Hims and reviewed and distributed by Stacker.
