Delta is cashing in on the premium travel boom as flyers opt for luxury

Delta President Glen Hauenstein said baby boomers have played a big role in driving that premium demand.”Being a boomer myself, I’m proud of us driving our premium results,” Hauenstein said during the company’s earnings call on Friday. He expects younger generations to account for more premium demand as the older generation of consumers ages out.”The newer generation is wealthier, and we have a bigger share of that generation. So excited not only for today as the boomers are driving it but excited for tomorrow as we pass it on to the next generations,” Hauenstein said.In recent years, Delta has introduced updated premium cabins and opened new and expanded Delta SkyClub lounges. The airline also recently opened its first DeltaOne business-class lounge in New York.Americans are clamoring to go to EuropeDemand for international travel gave Delta a boost during the final quarter of 2024.Transatlantic revenue increased by 6% despite a 2% capacity cut. Revenue from transpacific flights increased by 19%, but that required an outsize 24% capacity increase.Inside the new Delta One Lounge at New York’s John F Kennedy International Airport. Taylor Rains/Business InsiderIt looks like the strong demand for transatlantic travel will continue into 2025. Hauenstein said Americans’ continued desire to travel to Europe during the early months of this year is due to the strong US dollar and will not compromise demand for flights this summer.”You go to a restaurant in New York and then go to a restaurant in Europe, you’ll see a vast difference in the bill,” he said. “This is a great time to travel to Europe. People are seeing that.”Delta expects first-quarter 2025 revenue to be 7 to 9% higher than the same period in 2024.Delta’s lucrative credit card partnerships continued their hot streak.The airline earned $2 billion in the quarter by selling frequent flyer miles to American Express to be offered as rewards card holders. That’s up 14% from the same period in 2023.Read the original article on Business Insider

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