Michael Lewis, a marketing professor at Emory University and host of the “Fanalytics” podcast focusing on fandom and sports, draws parallels between Trump supporters and passionate sports fans. Lewis sees no issue with this comparison. However, CarrieLynn Reinhard, a communication arts and sciences professor at Dominican University in Illinois, warns that when political fandom starts to dominate a person’s life or becomes an obsession, problems can arise. Lewis notes that these political fandoms can contribute to the divisions we witness in our country today. He explains that for every political fandom, there is an “anti-fandom” or “out group,” leading to rivalry and polarization.
Young, who has been involved with both the Democratic and Republican parties, finds Trump to be a unique figure, describing him as the first rock star superhero president akin to a real-life Tony Stark, or President Iron Man. Young aligns with almost all of Trump’s beliefs, from abortion to political affairs to illegal immigration. Trump’s rallies serve as community events for his most ardent supporters, creating a sense of camaraderie and unity within the group. However, tensions can also arise, as seen in verbal altercations during these gatherings.
Despite challenges and personal sacrifices, including financial strain and strained relationships with family members, Young remains dedicated to supporting Trump and his vision for the country. He considers himself a warrior, willing to make sacrifices for what he believes is the greater good.
Lewis characterizes a fan as someone deeply engaged, passionate, and embracing a team mentality. From a marketing perspective, a fan represents the ideal consumer; die-hard Trump enthusiasts strive to be the ultimate political supporters.
According to Lewis, securing seats behind Trump was a coveted opportunity, akin to fans of NFL or collegiate sports who dress strategically to be positioned directly behind their favorite team’s leader. In Pennsylvania in October 2024, notable figures such as Edward X Young, Duane Schwingel (known as Uncle Jam), and Shelly Mullinax were observed in attendance.
Reinhard notes that individuals who repeatedly attend Trump’s events, like the Front Row Joes, demonstrate typical fan behavior. By purchasing and wearing merchandise, even outside of campaign seasons, fandom begins to influence identity and attitudes.
The proliferation and normalization of fandom, partially credited to online fan communities by Reinhard, have integrated fan culture as an inherent element of marketing campaigns. She emphasizes that by appealing to the emotional aspects that fuel political activism and participation, connections to identity can be established.
In a climate where certain voters exhibit diminished trust in government regulators and the media, many seek a sense of optimism for the future. Trump garnered support from a diverse range of individuals; some hoped for reduced grocery prices, others sought solutions to the fentanyl crisis, while a faction simply remained loyal fans of his.
Front Row Joe Rick Fraizer expressed in a YouTube video that had the border been closed, his daughter Kali, who tragically succumbed to fentanyl, might still be alive. However, experts specializing in drug policy and public health caution that Trump’s proposed measures may not effectively reduce overdose deaths and could divert resources from evidence-based initiatives like harm reduction. Yet for Fraizer and many others, Trump provided a beacon of hope amid personal tragedies.
Reinhard explains that Trump capitalizes on the emotional turmoil experienced by individuals who perceive their world as unraveling, fostering a deep sense of fear. This emotional resonance is what Trump leverages to maintain his connection with his supporters.
Kellyanne Conway and Edward X. Young were spotted together in Harrisburg, Pennsylvania on November 4, 2016. Additionally, Young was seen with his girlfriend Shelly Mullinax at Trump Tower in New York City on October 29, 2024.
The evolution of Trump’s fandom is expected to fluctuate as his second term progresses. While some supporters may remain steadfast, others may gradually lose enthusiasm as the election cycle fades from memory. However, Young is optimistic that no successor to Trump will emerge anytime soon, believing that his efforts in support of Trump were more than just voting; he considers himself a warrior who fought using words, ideas, and actions, deeming every sacrifice worthwhile.
This article was originally published on USA TODAY, delving into the intricacies of Trump’s devoted ‘Front Row Joes,’ his loyal fan base, and the underlying factors that drive their fervent obsession.
