The Hawk-Eye system underwent “comprehensive testing” in 2024, as indicated by Kimberly Fields, NFL senior vice president of football operations. The Associated Press disclosed in July that it would undergo testing during the 2024 preseason. If any issues arose with the system, the league reserved the right to discontinue its use; however, at present, the league is confident in its decision to implement the technology going forward. “If it doesn’t enhance the game, making it more efficient, we won’t pursue it. We won’t undertake anything that compromises the integrity of the game,” Fields stated.
The introduction of this technology has been eagerly anticipated by NFL fans, many of whom have voiced concerns regarding the outdated nature of the chain gang system, which often failed to provide precise measurements for down distance or accurately determine whether a first down was achieved. Without the aid of such technology, contentious calls have occasionally marred games. A notable instance occurred during the 2024 playoffs in the AFC championship game between the Buffalo Bills and the Kansas City Chiefs. With the Bills leading 22-21 in the fourth quarter, they opted to go for it on fourth down in their opponent’s territory. Quarterback Josh Allen attempted a sneak, and although certain camera angles suggested he may have crossed the first-down marker, the evidence wasn’t conclusive, leading officials to rule that he fell short of the line to gain a first down. Subsequently, Kansas City gained possession, scored a touchdown, and ultimately emerged victorious.
During the NFL Scouting Combine, Washington Commanders coach Dan Quinn expressed his support for the use of virtual measurement when questioned by USA TODAY Sports. “I am,” he affirmed. “Especially if we can more accurately mark it. This way, the game continues smoothly and we maintain our momentum. Sometimes, you’re on a drive and you want to keep advancing the ball. Therefore, having methods to achieve that… Can you do it in a large pile during a quarterback sneak? Probably not. However, there are other ways to spot it when it’s close. Can you make a quick identification and decision? I’m all for it.”
Addendum: Jarrett Bell contributed to this report.
(This information has been updated. The initial publication appeared on USA TODAY: NFL to implement technology-driven first-down measurement system for the 2025 season.)
