“Coors Light expressed gratitude to everyone who pointed out the errors,” the statement stated. “Mondays, am I right?” Not only does beer taste great, but there are also health benefits associated with it, according to an expert. The advertisement featuring a misspelling was showcased in prominent print publications like The New York Times and on a massive digital billboard in New York City’s iconic Times Square.
Displayed on a billboard in Times Square, the Coors Light ad featured the misspelled slogan: “Mountain Cold Refershment.” Embracing the criticism and humorous remarks received on social media, Coors Light ingeniously leveraged the blunder to create a new campaign linked to its forthcoming Super Bowl commercial.
Responding to the misspelling, one individual inquired on Coors Light’s Instagram post, “What’s a refershment?” Instagram users joined in on the fun, leaving lighthearted comments on the misspelled word on Coors Light’s page.
“No matter how you spell it, it’s still so good … and refershing,” another user humorously remarked. The company disclosed that the new Mondays Light 12-packs would soon be accessible for purchase at retailers nationwide.
For additional Lifestyle content, readers were directed to visit www.foxnews.com/lifestyle. Coors Light also extended an opportunity for its consumers to win a case of the rebranded Mondays Light following the airing of its Super Bowl commercial.
A mainstay in beer coolers since 1978, Coors Light has a rich history. Originally brewed in 1941, the beer was temporarily discontinued before making a comeback in 1978 as a “diet-beer” alternative to Miller Light, which had been introduced three years earlier.
Original article source: Coors Light becomes ‘Mondays Light’ for limited time after misspelled ad
