However, there are numerous obstacles in organizing a boycott, such as the challenge of finding more affordable alternatives due to the dominance of major stores, noted Williams. Additionally, it can be difficult for individuals who need to travel further to shop elsewhere. “Participating in a boycott has become increasingly challenging, even for those who are willing,” Williams explained. “It’s not that people don’t want to show support.” In the past, consumers could rely on a variety of options, including Black-owned businesses along main streets, but many of these have disappeared, he added.
Kim Andrews from Nashville received numerous messages from loved ones and colleagues about various economic boycott initiatives, prompting her to participate in all of them. She likened the act of boycotting to voting, emphasizing the collective impact of individuals choosing not to spend money. Andrews found it easy to switch from shopping at Target as she didn’t frequent the store often. During a recent visit to an alternative store, she discovered Black hair care products on the shelves, prompting her to consider supporting local businesses in the future.
One of the executive orders signed by President Donald Trump shortly after his inauguration called on federal agencies to address discriminatory practices in the private sector. Experts emphasize the influence consumers hold through their purchasing power, citing the historic success of mass mobilization efforts like the Montgomery bus boycott in 1955.
While previous boycotts have proven effective in raising awareness and pressuring companies to reconsider their decisions, they require clear objectives to be successful. Some consumers find empowerment in taking action against issues they are passionate about, like Susan Bradshaw, who has dedicated Wednesdays to only shopping at Black-owned businesses in Los Angeles. This initiative has not only saved her money but also fostered a sense of community connection and proactive engagement.
In recent years, opposition groups to diversity, equity, and inclusion (DEI) initiatives have launched their own protests and boycotts. These groups criticize DEI programs as part of the “woke” culture and urge companies to discontinue them. While certain anti-DEI boycotts have prompted changes, such as Target relocating Pride merchandise displays, the impact of these movements remains a topic of debate.
Target did not respond to inquiries about the boycott, but the company has affirmed its commitment to collaborating with various stakeholders in promoting diversity and inclusion within its operations.
Keith Byrd, the pastor of Zion Baptist Church in Washington, D.C., is leading a boycott urging his congregation to reduce spending for 40 days during Lent. The church is spearheading its own boycott, with Byrd encouraging members to refrain from spending money every Wednesday. Byrd emphasized that this financial sacrifice is not only a form of spiritual strengthening but also a way to impact the community positively.
Byrd highlighted the importance of diversity efforts, referring to them as a fundamental democratic principle for the country. The church is in the process of compiling a list of corporations for participants to avoid, with Walmart being a primary target due to its proximity to the church. Byrd advocates for supporting Black-owned businesses as an alternative to shopping at larger corporations.
In addition to the organized boycott, Byrd shared personal sacrifices he has made, including refraining from patronizing businesses that have scaled back diversity initiatives. For example, he and his wife used to enjoy decaf caramel macchiatos from Starbucks and Big Mac combos from McDonald’s regularly. However, Byrd has chosen to forego these indulgences in support of the boycott.
Byrd’s ultimate goal is to demonstrate the economic power and influence of the community through targeted spending and conscientious consumer choices. He believes that leveraging this economic muscle is crucial not just for the Black church but for empowering individuals to understand the impact of both their vote and their dollar.
