Manfred is in favor of teams sharing TV revenues, like the NFL, and supports the idea of implementing a salary cap, akin to other sports. However, he refrained from making any threats or dropping hints about potential demands for the upcoming collective bargaining agreement. Speculations arise: is MLB headed for a lockout? The union boss remains skeptical of the owners’ claims of financial hardship.
During a recent address, Manfred emphasized the importance of celebrating the sport rather than sparking a debate on the necessity of a salary cap. Reflecting on the owners’ concerns about maintaining competitive balance within the league, he acknowledged the disparity issues that some teams face. The impact of changes in the media landscape, especially in regional sports networks, has been particularly challenging for smaller markets.
While unrest may be brewing among owners, the overall health of the game appears robust. Manfred anticipates a third consecutive year of rising attendance, with an average of 29,373 fans per game last season – the highest since 2017. TV ratings have also shown an increase, notably during the World Series featuring the Dodgers and Yankees, drawing in a growing younger audience aged 18-34.
Manfred recently visited the Athletics’ temporary home in Sacramento at the San Francisco Giants’ Triple-A Sutter Health Park, lauding the venue as “charming.” Plans are already set for the A’s to relocate to Las Vegas by 2028. Reflecting on last year’s playoffs, Manfred expressed optimism for the upcoming season, highlighting the excitement generated by the LA-New York World Series and the overall diversity of teams in the postseason.
In light of the financial disparities among teams, particularly evident in the Dodgers’ ability to secure top talent with their lucrative TV deal, Manfred remains mindful of the challenges faced by smaller market clubs. Recognizing the need for broader changes, he believes that restructuring media rights and adopting a more unified approach at both national and local levels will be crucial for the long-term health of the sport.
Manfred’s vision extends beyond the next collective bargaining agreement, looking towards the national negotiations after the 2028 season as an opportunity to reshape baseball’s media landscape. Emphasizing the importance of central control over all rights and the need to enhance the national appeal of the sport, he envisions a strategic shift in approach to pave the way for a more inclusive and sustainable future for Major League Baseball.
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This article was originally published on USA TODAY: MLB commissioner Rob Manfred and owners express concerns over the game’s growing disparities
