Carl Lewis, a 10-time Olympic medalist, made a bold fashion statement when he competed in the 1985 USA Outdoor Track and Field Championships wearing a yellow and blue bodysuit. This move, considered controversial at the time, was part of Lewis’s belief that showcasing his athletic body was an essential element of competition. In a recent interview, Lewis reflected on his decision to wear the bodysuit, stating that he did so because he believed in the principle that “sex sells.” Despite facing criticism and derogatory remarks, Lewis remained steadfast in his choice to push boundaries and create a unique brand for himself in the world of sports.
Over the course of his illustrious career, Lewis earned multiple gold medals in the ’80s and ’90s, solidifying his status as one of the greatest Olympians of all time. Despite his athletic achievements, Lewis often faced scrutiny from the media for his bold fashion choices, demeanor, and advocacy for compensating amateur athletes. Refusing to conform to the norms of amateur athletics, Lewis saw himself as an entertainer on the track, incorporating music and theatrical elements into his performances. His unconventional approach to sports and willingness to challenge stereotypes, such as posing in red stilettos for a controversial ad campaign, further solidified his reputation as a trailblazer in the world of athletics.
Lewis’s unwavering commitment to self-expression and defiance of societal expectations have left a lasting impact on the world of sports, inspiring others to embrace their individuality and challenge traditional norms.