BlackBerry Limited (NYSE: BB) saw an increase in its stock value on Thursday following the announcement of a significant rebranding initiative. The company disclosed the renaming of its division, formerly known as ‘BlackBerry IoT,’ to ‘QNX,’ with the aim of reinforcing its position within the automotive and embedded industries. This strategic move, guided by valuable input from customers, partners, and employees, represents a pivotal moment in QNX’s history, underscoring its pivotal role in empowering cutting-edge Software-Defined Vehicles and mission-critical systems.
Acquired by BlackBerry in 2010, QNX has emerged as a key player in real-time operating systems. In the previous fiscal year, QNX introduced the QNX SDP 8.0, a versatile foundation for next-generation automotive and IoT systems, in conjunction with QNX Sound, an innovative audio platform for SDVs, and QNX Everywhere, an initiative aimed at fostering a more open development atmosphere for QNX technologies. John J. Giamatteo, CEO of BlackBerry, emphasized that this rebranding forms part of the company’s strategy to enhance visibility and leadership in these sectors, with a keen emphasis on growth and innovation.
QNX technology is presently integrated into over 255 million vehicles globally, along with critical systems in healthcare, industrial controls, robotics, and various other sectors. Mattias Eriksson, President of QNX, expressed optimism about the future, stating, “BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future. The investments we have made over the last three years have set us on a well-defined path to capitalize on these trends.”
Complementing the rebranding effort, BlackBerry unveiled a refreshed logo, website, and visual identity, set to be showcased at CES 2025 in Las Vegas. According to Benzinga Pro, BB stock has surged by over 14% in the past year. Investors looking to engage with the stock can do so through the SPDR S&P Kensho Future Security ETF (NYSE: FITE).
In today’s trading session, BB shares rose by 4.23% to $3.94 as of the latest update on Thursday. For more stock analysis and insights, readers can visit Benzinga.com.
The article titled “BlackBerry Rebrands IoT Division As QNX – What’s Driving The Change?” was originally published on Benzinga.com in 2025. Benzinga upholds journalistic integrity and does not provide investment advice. All rights reserved.
