Apple faces legal trouble over delays in delivering promised AI features in its iPhone 16. A recent lawsuit accuses Apple of misleading consumers with advertisements about AI capabilities, particularly regarding Siri’s enhancements. The complaint, filed by the Clarkson Law Firm, alleges unfair competition, false advertising, and negligent misrepresentation. Consumers, including lead plaintiff Peter Landsheft, feel Apple capitalized on the demand for cutting-edge AI features but failed to deliver as promised. The lawsuit points to an ad featuring actor Bella Ramsey using a personalized Siri, which the plaintiffs claim misrepresented the actual capabilities of Apple Intelligence. Despite Apple’s efforts to catch up with AI rivals, such as Google and Microsoft, by introducing Apple Intelligence in 2024, delays in the rollout have sparked criticism and questions about the tech giant’s innovation. While Apple has made internal changes to address the situation, its reputation and market value could be at risk due to the perceived failure to deliver on AI promises.
“He added that they are now operational,” he said. Find the original article on Business Insider.
