Hailee Steinfeld and her fiancé, Buffalo Bills quarterback Josh Allen, may be watching Super Bowl LIX from home, but that won’t stop the Oscar-nominated actress from making a significant impact during the game. Steinfeld is set to star in a Super Bowl ad that focuses on breast health, turning the societal fixation on breasts into a powerful message for early detection of breast cancer.
In the ad, Steinfeld, looking glamorous on the red carpet, urges viewers to give breasts the attention they deserve by prioritizing breast health. This commercial is part of Novartis’s “Your Attention Please” campaign, aimed at shifting the focus from women’s bodies to more critical issues, such as breast cancer awareness. Steinfeld views this opportunity as empowering, as it transforms society’s obsession with women’s breasts into a platform to raise awareness about a serious health concern.
With statistics indicating that 1 in 8 women in the U.S. will develop breast cancer in their lifetime, Steinfeld is determined to reach out to younger women who may overlook the importance of breast health. She emphasizes the significance of early screening and proactive measures, such as regular self-exams and risk assessments, even for those in their 20s. By sharing her own experiences and encouraging young women to prioritize their health, Steinfeld hopes to start vital conversations about breast health within communities and families.
Through the campaign, Steinfeld aims to empower women to take charge of their health and seek necessary screenings and assessments. By advocating for early detection and education, she believes that individuals can make informed decisions about their well-being. The ad’s playful tone is intended to spark conversations and encourage people to prioritize their health.
Steinfeld emphasizes the importance of holistic health practices, emphasizing self-care, patience, and kindness towards oneself. She acknowledges that wellness routines evolve over time and vary depending on one’s lifestyle and circumstances. While she has shared her favorite workout routines in the past, her current focus is on physical activity for mental well-being.
By using her platform to promote breast health awareness, Steinfeld hopes to inspire young women to take control of their health and make informed choices for a healthier future.
“I absolutely adore a fantastic workout. It’s the mental benefits that truly captivate me,” she explains. “Rising early in the morning and heading to the gym may not always be the most delightful choice, especially when the alternative is to snuggle up in bed and bask in the coziness. Nonetheless, I cherish the sensation of proactively engaging in actions that I am fully aware are appreciated by both my body and my mind, ultimately reaping the rewards.”
