It’s no surprise that Cheez-It aims to have college football fans enjoying its signature crackers throughout the season, with the brand’s sponsorship of the long-standing Cheez-It Citrus Bowl on December 31 taking its love for football to new heights. This year, they are launching a fresh flavor collaboration with Kordell Beckham, infusing as much Cheez-It flavor into the game as possible.
From mascot Ched-Z officiating a wedding during a timeout to a fan reporting on game-day antics from the sidelines inside a giant bowl of Cheez-Its, the brand is pulling out all the stops for the game between the Universities of Illinois and South Carolina. Additionally, a new flavor duo featuring Cheez-It Extra Toasty Cheddar Jack and Cheez-It Smoked Cheddar crackers called The Kordeezy Fantacheezy will be unveiled during the game, sold in boxes with Beckham’s image and the Cheez-It Citrus Bowl logo.
As Cheez-It’s “Chief Fantaseez Officer” for the Citrus Bowl, Kordell Beckham is thrilled to bring fans a unique snacking experience. This collaboration follows the success of their previous partnership, where the limited-edition Kordeezy Cheezy Couple sold out in minutes. The new bundle will be available for sale on CheezIt.com post-game.
Cara Tragseiler, senior brand director for Cheez-It, emphasizes the brand’s focus on flavor innovation and engaging experiences for fans. The partnership with Beckham has proven to be a hit, driving excitement and demand for these unique Cheez-It creations.
Beckham expressed his excitement for partnering with Cheez-It to bring his fantastical flavor ideas to life. With the overwhelming response to their previous collaboration, the upcoming launch at the Cheez-It Citrus Bowl is highly anticipated. Fans attending the game can enjoy a special Cheez-It-inspired menu at the venue.
By incorporating Cheez-It crackers into classic comfort foods, event attendees have the opportunity to indulge in a variety of innovative dishes. Some of the enticing creations available for sampling include Swicy Cheez-It Bird Dog chicken tenders, Loaded Cheez-It Brisket Potato Skins, Hot Honey & Cheez-It Pepperoni Pizza, Loaded Chili Cheez-It Crunch Dogs, Cheez-It Pimento Cheez & Bacon Burgers, Walking Cheez-It Nachos, and Mac and Cheez-It Nachos.
The launch of these new flavors promises to be an exciting event, with fans eagerly anticipating the release of The Kordeezy Fantacheezy flavor bundle in real-time. For those watching the game from the comfort of their homes, the timing of the new flavor bundle’s availability will coincide with the on-field action, allowing them to purchase boxes as soon as they are made available for sale.
Stay updated on these developments by reading the original article on Food & Wine.
