“If you detect an odor, don’t hesitate to report it! Two New York City subway stations have been infused with fresh fragrances, thanks to diffusers installed by the Metropolitan Transportation Authority as part of a trial initiative to enhance the commuting experience for passengers, as reported by The Post. The Grand Avenue-Newtown station in Elmhurst and the Rockaway Avenue station in Bed-Stuy received the new devices from Scent Marketing Inc., which were mounted on the ceilings near turnstiles back in August. Some individuals praised the installation of these scent diffusers, while others ridiculed the initiative. Signs placed at the stations ask commuters if they notice a change in the scent and invite them to share their feedback. The devices, costing up to $2,200 each, aim to mask the existing odors in the subway environment. QR codes at the stations direct passengers to a brief survey to gather their opinions on the scent enhancements. Despite some criticism on social media, the MTA spokesperson mentioned that the response has mostly been positive. Riders have expressed mixed reactions to the fragrances, with some finding them pleasant while others remain skeptical. Employees and commuters at the stations have shared their thoughts on the new scents, with some appreciating the improvement in their daily commute. Efforts to uplift the station’s atmosphere include recent paint jobs and initiatives to assist homeless individuals in finding shelter. Despite cosmetic changes, the station has faced safety challenges in recent times, underscoring the need for a comprehensive approach to enhance the subway experience for all passengers.”
A man believed to be homeless was tragically killed on the platform at the Queens station. Signs displayed at the station indicate efforts to improve the experience for commuters. The Queens station was once known for its homeless population and high levels of violence. Helayne Seidman, a photographer for the NY Post, captured images of the signs bearing the message, “We’re working to make your time in this station more pleasant.”
In an initiative to enhance the environment at subway stations, scent diffusers were installed at the Rockaway Avenue station in Bed-Stuy and the Grand Avenue-Newtown station in Elmhurst as part of a pilot program launched in August. Photographer Paul Martinka documented the introduction of these scent diffusers.
Additional signs at the stations reinforced the commitment to improving the commuter experience with messages such as, “We’re working to make your time in this station more pleasant. We’ll be asking for your feedback soon.” Records indicate that the Metropolitan Transportation Authority (MTA) allocated $64,495 last year towards enhancing station environments.
Despite these efforts, the MTA faces criticism for its allocation of resources. Recent reports reveal plans to utilize up to $1 million in federal funds to conduct a study on the motivations behind fare evasion among commuters. Critics have condemned this decision as wasteful and hypocritical, questioning the prioritization of such research in light of existing challenges within the transportation system.
