Former first lady Michelle Obama and NBA star Steph Curry have collaborated on a new venture in the world of hydration. Together, they are excited to announce the launch of PLEZi Hydration, a bottled beverage aimed at providing a healthier sports hydration option. This new drink was conceptualized and developed by the dynamic duo.
“At PLEZi Nutrition, we are dedicated to revolutionizing the conversation around nutrition and making healthier choices more accessible to everyone,” shared Obama exclusively with PEOPLE. “Teaming up with our good friends, Stephen and Ayesha Curry, to create a game-changing sports hydration drink has been an incredible journey.”
Incorporating feedback from registered dietitians, PLEZi Hydration offers a formula with higher levels of potassium, reduced sugar content, and lower sodium, all while delivering a great taste. “We take pride in offering a superior choice for individuals seeking to maintain an active and well-hydrated lifestyle without compromise,” added Obama.
The lineup of PLEZi Hydration drinks is a product of PLEZi Nutrition, a Public Benefit Company co-founded by the author of “Becoming.” Joining forces with the Currys and actress Kristen Bell as investors and brand partners, this brand aims to provide healthy options to families nationwide.
Available in three refreshing flavors – Tropical Punch, Orange Mango Twist, and Lemon Lime – each variety of PLEZi Hydration contains only 12g of sugar per bottle (less than half the amount found in other sports drinks), 120mg of sodium (versus 230mg in competing brands), 500mg of potassium (compared to 70mg in other products), and 90mg of vitamin C, meeting the recommended daily intake.
Steph Curry emphasized the importance of smart ingredients and exceptional flavor in fueling individuals the right way, stating, “The next generation deserves better.” The drinks are heralded as an ideal option for those leading an active lifestyle.
For those interested in trying out PLEZi Hydration, the drinks are now available nationwide on Amazon and in select stores such as Walmart, Albertsons, and Safeway in California. You can purchase the 16.9-oz. bottles for $2.29 each.
