The Goldfish brand is all set to welcome the new year in a stylish and flavorful manner. In a recent announcement made in December, the beloved snack brand unveiled an exciting array of new additions to its snacking lineup. Among these additions are the delectable new flavors of Goldfish Crisps, offering a savory delight, and the delightful new flavors of Goldfish Sweet Grahams, promising a sugary rush.
Let’s dive into the realm of the crisps first. Goldfish revealed the launch of two enticing new flavors: Spicy Dill Pickle and Barbecue. According to Mike Fanelli, the senior director of snacks marketing at Goldfish, there has been a strong demand for Goldfish Crisps ever since their introduction a year ago. He expressed, “After witnessing the pickle craze last year and acknowledging the widespread love for Barbecue flavor in the realm of salty snacks, we simply couldn’t resist introducing these irresistible new additions to our light and airy, munchable Crisps lineup.”
The tangy dill pickle flavor is described as having a spicy kick, while the Barbecue variant offers a sweet, savory, and smoky twist on the classic taste. These two flavors mark the latest permanent additions to the Crisps range, joining the existing flavors of Sour Cream & Onion, Cheddar, and Sea Salt & Vinegar. These tantalizing options will be available for purchase starting in January 2025, allowing snack enthusiasts to savor and choose their favorite among the diverse selection.
Moving on to the realm of Goldfish Sweet Grahams, a similar wave of excitement washes over the brand’s fans. Goldfish has expanded its Grahams portfolio with the introduction of three permanent flavors: Strawberry Shortcake, Vanilla Cupcake, and Cinnamon Roll. Mike Fanelli highlighted the brand’s decision to introduce these flavors following a surge in popularity, partly attributed to successful collaborations with iconic brands like Hello Kitty and Elf. He explained, “This expansion enables us to tap into the growing market for bite-sized sweet crackers, engaging Gen Z and Millennial snackers with trendy flavors that satisfy their cravings for a delightful treat.”
The Strawberry Shortcake flavor is a response to the trend of strawberries being a prominent flavor, with over 566 million mentions on TikTok. It promises a delightful blend of vanilla and strawberry sweetness in every bite. Meanwhile, the Vanilla Cupcake variant boasts sweet and baked vanilla cupcake flavors. Lastly, the new Cinnamon Roll flavor, which is a top favorite among Gen Z and Millennials, offers a perfectly balanced graham cracker infused with warm cinnamon spice.
With these exciting new offerings, 2025 is certainly shaping up to be an exceptionally sweet year, at least when it comes to the snack aisle. Fans of Goldfish products can look forward to indulging in these mouthwatering flavors that cater to a variety of taste preferences. From savory crisps to sweet graham crackers, the brand continues to innovate and captivate.
