Musician and entrepreneur A$AP Rocky, 36, has landed a groundbreaking role in the fashion industry. Just days after being cleared of charges in his felony assault trial in Los Angeles, the “Fashion Killa” rapper was unveiled as Ray-Ban’s inaugural creative director on Feb. 21. This marks a significant career move for Rocky, who has been deeply involved in the fashion world for years, from campaign appearances to collaborations with brands like Puma and his upcoming co-chairmanship of the 2025 Met Gala. In his new position within Ray-Ban’s Ray-Ban Studios, Rocky will oversee creative projects and help shape the brand’s future direction, according to a press release.
Rocky wasted no time diving into his new responsibilities. Set to debut in April, he will play a key role in launching Ray-Ban’s innovative Blacked Out Collection, featuring reimagined Mega Icons glasses with “disruptive frames” merging classic aesthetics with a modern edge. The collection boasts luxurious “gold plated details” and cutting-edge “ultra-black lenses.” This collaboration marks the beginning of Rocky’s journey as creative director, empowering him to design eyewear, direct campaigns, and refurbish stores with influences from music, fashion, and art.
Expressing his admiration for Ray-Ban’s legacy of evolution while maintaining authenticity, Rocky stated, “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.” Ray-Ban President Leonardo Maria Del Vecchio echoed this sentiment, welcoming Rocky into the brand’s fold and emphasizing their shared commitment to innovation, courage, and cultural impact.
Rocky’s appointment at Ray-Ban comes on the heels of his recent legal victory, as he was cleared of felony assault charges related to an incident in 2021. Following the trial’s conclusion, Rocky and Rihanna are reportedly focusing on their young children, RZA, 2½, and Riot, 18 months, after navigating a period of intense scrutiny and pressure.
Over the course of the past month, the focus has primarily been on the trial,” shared an insider. “In an effort to rejuvenate and uplift their spirits, they have decided to plan a family getaway with the children, aiming to create special moments together and shift their focus to more positive things.” Looking back to October, it was announced that Rocky would serve as one of the co-chairs for the prestigious 2025 Met Gala, joining forces with Colman Domingo, renowned F1 driver Lewis Hamilton, music icon Pharrell Williams, the esteemed Anna Wintour, and the honorary chair LeBron James. This highly anticipated event, set for May 5, is set to celebrate the Costume Institute’s captivating spring 2025 exhibition, titled “Superfine: Tailoring Black Style.” In addition to his involvement in the Met Gala, Rocky is also keeping fans on their toes as he continues to tease the release of his upcoming album, Don’t Be Dumb. For more details, check out the original article on People’s website.
