With the dawn of 2025, the excitement surrounding McDonald’s decision to bring back its iconic Snack Wraps has reached a fever pitch. Initially met with skepticism when the announcement was made in 2023, the return of the Snack Wraps is now a reality. The news was finally shared by McDonald’s during its 2024 Q4 Earnings Call.
Driven by the soaring sales of chicken, bolstered in part by the popular McCrispy, McDonald’s is doubling down on its poultry offerings. CEO Chris Kempczinski expressed enthusiasm during the earnings call, stating, “We’re excited about the significant opportunity we see within our chicken portfolio and see the potential to add another point of chicken market share by the end of 2026.”
The revival of the Snack Wraps, which were last seen on the menu in 2016, marks a significant move by McDonald’s to capitalize on the chicken trend. Featuring a breaded chicken tender, lettuce, cheese, and special sauce wrapped in a soft-shell tortilla, the Snack Wraps hold a special place in the hearts of many McDonald’s fans.
Kempczinski acknowledged the fervor surrounding the return of Snack Wraps in the U.S., signaling a positive response from customers. However, for some, like myself, the return of the Snack Wraps also raises hopes for the comeback of another beloved menu item: the discontinued Chicken Selects.
McDonald’s Chicken Selects, a fan-favorite take on chicken tenders that were last available in the U.S. in 2013, have remained a staple on menus in the U.K. Now, with McDonald’s reintroducing the Snack Wraps, it seems that my favorite menu item may also be making a comeback.
During the earnings call, Kempczinski hinted at the launch of a new chicken strip offering this year, likely coinciding with the return of the Snack Wraps. While the decision to refer to this new offering as a “chicken strip offering” rather than Chicken Selects has sparked some curiosity, the prospect of enjoying a chicken tender once more at McDonald’s is enough to excite fans.
As we eagerly anticipate the return of the Snack Wraps and the introduction of the new chicken strips, McDonald’s has also announced the limited-time comeback of the Chicken Big Mac. With these offerings, McDonald’s is placing a strong emphasis on chicken in its menu lineup this year.
Amidst the excitement surrounding the Snack Wraps, chicken strips, and Chicken Big Mac, there’s also the looming anticipation of the 14-ounce Big Arch burger making its way to the U.S. As we look forward to indulging in these classic and new offerings, it’s clear that McDonald’s is committed to satisfying the cravings of its loyal customers.
