One year has passed, along with the success of their sold-out track suits, and Dunkin’ and Affleck have rejoined forces for their third Super Bowl ad venture. This time, the commercial stars Casey Affleck and Jeremy Strong from the hit show “Succession.”
Bray expressed, “Ben Affleck’s partnership with Dunkin’ is a winning combination, not just because of his acting or directing skills, but due to his iconic status in popular culture. Jeremy Strong, known for his quirky persona and method acting, adds another layer of intrigue to the ad. Dunkin’ cleverly intertwines the personalities of these celebrities with their brand, creating a potent marketing message.”
Curious about the history of Super Bowl commercial costs? Super Bowl ads trace back to the inaugural game in 1967, where a 30-second slot on NBC cost $37,500 and $42,500 on CBS. Over the years, ad prices have steadily escalated, breaking the million-dollar mark in 1995 and hitting $5 million in 2017 for a half-minute spot.
What about the priciest Super Bowl commercial ever aired? Amazon’s “Mind Reader” ad stole the show during Super Bowl LVI in 2022. Featuring Scarlett Johansson and Colin Jost, this 90-second extravaganza reportedly cost a staggering $26 million to produce, making it one for the record books.
On the flip side, what about the cheapest Super Bowl ad on record? That honor goes to a startup named LifeMinders.com, who aired a budget-friendly 30-second ad in 2000. Crafted by a team of three internal freelancers with a budget under $5,000, this endearing low-budget creation drew a whopping 700,000 visitors to its website post-Super Bowl. Unfortunately, the company’s fate remains uncertain, as the domain is now listed as available.
Meanwhile, the search for a missing plane carrying 10 individuals off the Alaskan coast continues, while a USAID employee sheds light on the “atmosphere of fear” amidst a foreign aid freeze. And in a heartwarming tale of enduring love, a couple defies all odds as they celebrate 30 years of a relationship, where one is in a wheelchair and the other is not.
