Jake Duhaime’s audacious move has left football fans scratching their heads in disbelief. Easily recognizable in his vibrant golden jacket while navigating Radio Row at the Super Bowl, the die-hard Taylor Swift supporter stands out amidst a sea of sports personalities clad in more traditional blue, gray, and black suits.
“This whole thing started last year before the Super Bowl,” he explains. “I just had this idea – Taylor’s here, I’ve got to do something to catch the attention of all the dads, Brads, and Chads out there.”
A devoted Swiftie and marketing executive from Boston, Duhaime made waves by donning a dazzling sequined jacket emblazoned with the message “Taylor is the NFL” during a previous visit to Las Vegas. The eye-catching garment, crafted by Mel the Clothing, features glittery patches adorning every nook and cranny of its front and back.
The Swift-themed blazer is a veritable treasure trove of Easter egg references to the pop sensation, including images of her sharing a kiss with Travis Kelce on the football field. Some patches even depict Swift and Kelce playfully sticking out their tongues, a nod to the Roman numerals of Super Bowl LIX (which phonetically sounds like “licks”).
Adding a touch of flair, a red-and-yellow fleur-de-lis pops against the jacket’s black collar, while the sleeves proudly display phrases like “Dynasty (Taylor’s Version)” and “Tay-Peat (Taylor’s Version).” And let’s not forget the bold proclamation of “Tayvoodoo” emblazoned across the chest in striking white lettering.
“I even went as far as putting up a billboard in Philadelphia,” Duhaime shares, with a mischievous glint in his bedazzled eyes. Teaming up with Tasty Clean, a breath spray company based in Dallas, he erected a provocative sign along Interstate 95 aimed at Eagles fans, declaring, “Hey Philly, Tayvoodoo is real.” The banner, which cost $3,000, teased an intriguing message: “Alchemy becomes reality on 02.09.25,” strategically placed near Lincoln Financial Field.
A Swiftie through and through, Duhaime’s admiration for the singer dates back to the beginning of her career. “I’ve always loved country music,” he reminisces. “When I first heard ‘Teardrops On My Guitar,’ I thought, ‘This girl is the next LeAnn Rimes.'”
Having attended every tour and boasting a front-row seat at multiple Eras Tour performances, he recalls his inaugural Swift concert experience in 2009 during the ‘Fearless Tour’ in Boston, where she opened for Keith Urban.
If given the chance to convey a message to the superstar, Duhaime would express his gratitude, saying, “Thank you for introducing me to the magic of live music. Watching Taylor Swift perform gives me the same rush of excitement as cheering on my team
