Fox will bring a new twist to the Super Bowl by streaming Super Bowl LIX on its sister broadband outlet Tubi, marking a departure from past practices. The telecast, set for February 9, will be available on Tubi, a free, ad-supported streaming platform that has been gaining traction. In contrast to some competitors that rely on subscription-based services, Tubi’s stream will be accessible in 4K resolution.
Fox Sports has previously made streams available through its digital outlets, but this move to Tubi is expected to draw attention to the streaming hub. The Super Bowl broadcast will also be distributed across Fox, Fox Deportes, NBCUniversal’s Telemundo, and NFL digital properties. Importantly, viewers will not need a subscription or cable/satellite service to access the content. Advertisements during the stream are anticipated to mirror those shown during the event’s live broadcast.
In addition to the game itself, Tubi will feature a pre-game show and a “Tubi Red Carpet at Super Bowl LIX” event hosted by Olivia Culpo. The program will delve into celebrity, fashion, and cultural aspects related to the Super Bowl. Tubi’s NFL Channel, launching on January 28, will offer a variety of programming including historical Super Bowl footage, iconic halftime shows, NFL Honors highlights, and in-depth analysis.
Expanding on the Super Bowl spotlight, Fox Sports plans to dominate the daytime schedule of the Fox broadcast network on Friday, February 7. Starting at noon that day, Fox will air a lineup of Fox Sports 1 programs such as “First Things First,” “The Facility,” “Speak,” “Breakfast Ball,” and “The Herd with Colin Cowherd.”
This strategic move by Fox to utilize Tubi for Super Bowl streaming underscores the growing importance of digital platforms in broadcasting major sporting events. With Tubi’s rise in popularity and its unique offering of a free streaming experience, Fox aims to reach a wider audience and provide additional value to viewers. The Super Bowl broadcast across various networks and digital channels without subscription requirements signals a shift towards more accessible and inclusive viewing experiences for fans.
