Draya Michele is under scrutiny for endorsing air purifiers during the ongoing wildfires in Los Angeles. The 39-year-old Basketball Wives LA star faced a mix of reactions after sharing a video on Instagram promoting a Sereniby air purifier amidst the fires in the California city. In the video, Michele is seen unboxing and setting up the purifier with her 8-year-old son Jru Scandrick in the background. The post highlighted the poor air quality in LA due to the fires, with Michele expressing the importance of ensuring her family’s well-being by using the air purifier. She also offered a discount code for buyers to receive $200 off their purchase. The post received negative feedback, leading Michele to limit comments on the post.
Sereniby clarified that Michele was not paid for her endorsement and genuinely believed in the product’s benefits during the air quality crisis in Los Angeles. The company shared that they are donating a portion of their January profits to the American Red Cross to aid those affected by the fires. While some criticized Michele for promoting a product during a crisis, others defended her actions. The debate extended to social media platforms, with varying opinions on the appropriateness of the promotion during a time of crisis.
One individual expressed, “I must be tone-deaf as well because I fail to see any issue with Draya promoting an air purifier! It actually appears to be the ideal time for the promotion of an air purifier.” In a related story, a woman shared her harrowing experience of escaping the Palisades Fire and the surreal aftermath.
On January 11th, Sereniby unveiled a charitable initiative aimed at aiding the victims of the fires in Los Angeles. The company declared on Instagram, “In light of the tragic incidents in Los Angeles, we have decided to contribute 10% of our profits for January to the American Red Cross to assist in their relief endeavors. Our thoughts are with all those impacted.” Sereniby retails a signature air purifier priced at $629, marketed for families with a design deemed safe for babies and equipped with medical-grade HEPA filters.
The Los Angeles County Department of Public Health issued a smoke advisory on January 11th, warning L.A. residents about the compromised air quality due to the Palisades, Eaton, and Hurst Wildfires. The advisory highlighted the potential adverse effects of wildfire smoke, such as burning eyes, nasal congestion, sore throat, headaches, and overall health concerns. The department emphasized the unpredictability of smoke dispersion and the importance of vigilance regarding air quality to safeguard personal and familial health.
Dr. Muntu Davis, the Health Officer of L.A., stressed, “Smoke and ash can pose health risks to everyone, including individuals in good health. However, vulnerable populations such as children, seniors, expectant mothers, and those with cardiac or respiratory conditions or weakened immune systems are at heightened risk.” The wildfires, commencing on January 7th, have displaced over 80,000 individuals and resulted in 16 confirmed fatalities.
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