Sharon Ruggieri, the senior director of product management at Evenflo, empathizes with the challenges faced by parents in stressful situations. She acknowledges the familiar scenario of being trapped in a car, restaurant, or public place with a crying baby, feeling overwhelmed and helpless. Ruggieri emphasizes that Evenflo’s new car seat is designed to help relieve some of this stress.
According to Evenflo, the innovative car seat, named SensorySoothe, is powered by four AA batteries and can maintain a charge for over 15 hours. One of its key features is a handle that captivates children’s attention, playing sounds, music, and incorporating lights to engage babies while they are seated.
Although a specific price for the SensorySoothe car seat was not provided by the company, it is slated to commence shipping in mid-February 2025. Consumers can expect to find it available through online retail platforms such as Babylist, Amazon, Target, and Walmart.
The functionality of the Evenflo SensorySoothe can be activated through various methods, including the Evenflo app, voice commands with virtual assistants like Siri and Google, and physical buttons on the car seat itself. Users are given the flexibility to customize the sensory experience for their babies by mixing preferred sounds and lights. The range of sounds includes white noise, lullabies, and more stimulating beats.
Furthermore, customers have the option to synchronize the car seat’s lights with the emitted sounds or utilize the Amber Car Seat Nightlight feature, providing ambient light for babies during nighttime car rides. This innovative approach aims to create a soothing and entertaining atmosphere for infants on the move.
Sarah Haverstick, the Senior Manager of Safety Advocacy & Consumer Care at Evenflo, highlighted a critical safety aspect of the SensorySoothe car seat. By integrating entertainment features into the car seat itself, the need for potentially hazardous toys that could become projectiles during accidents is eliminated. Haverstick emphasized the importance of ensuring a safe and secure environment for babies during car journeys.
The debut of the SensorySoothe car seat at the Consumer Electronics Show (CES) in Las Vegas on January 8, 2025, marks a significant step in enhancing the travel experience for both parents and children. The introduction of this product aligns with Evenflo’s commitment to providing premium car seats and travel systems that prioritize safety and comfort.
The Evenflo SensorySoothe car seat offers a selection of six color options, including yellow, blue, and gray, catering to various aesthetic preferences. Additionally, it is designed to accommodate premature babies as well as infants weighing between 3 to 30 pounds, ensuring versatility and longevity in usability.
Saleen Martin, a reporter on USA TODAY’s NOW team hailing from Norfolk, Virginia, provides insightful coverage of the unveiling of the SensorySoothe car seat at CES 2025. For more updates and information, readers can follow Saleen Martin on Twitter at @
