In the 1980s, Russell Maichel began cultivating almonds, walnuts, and pistachios without even owning a cellphone. Fast forward to today, and a fully autonomous tractor now navigates his vast orchard, efficiently applying pesticides and fertilizer to safeguard the trees that have long been a source of pride for him. Speaking at CES 2025, Maichel expressed the importance of executing tasks flawlessly from the start, highlighting the sustainability aspect of his farming practices.
At this year’s annual tech trade show in Las Vegas, sustainability is a prominent theme. Major companies like Volvo are pledging to achieve net-zero emissions by 2040, while others, such as OshKosh Corporation, are showcasing eco-friendly innovations like electric fire engines and garbage trucks. The focus on climate-smart technologies is particularly crucial in the agricultural sector, which is facing significant challenges due to climate change and labor shortages.
On the CES show floor, agricultural technology is taking center stage. From autonomous tractors to AI-powered disease detection and pest control systems, companies are introducing cutting-edge solutions to enhance farming efficiency. The push towards precision agriculture is seen as a game-changer, allowing farmers to optimize their land, extend crop lifespan, and enhance quality while reducing chemical usage.
Industry experts like Jacqueline Heard of Enko Chem believe that AI has the potential to revolutionize farming practices further. She envisions a future where AI helps farmers map out their land, identify optimal crops based on soil types, and adapt to changing climate conditions. For farmers like Maichel, who face the uncertainties of each growing season, advancements in AI offer hope for better managing the challenges of farming in an ever-changing environment.
Reflecting on the evolution of technology in agriculture, Maichel acknowledges the transformative impact it has had on his farming operations. The concept of a self-driving tractor navigating his orchard was once unimaginable to him, but now he embraces these technological advancements as tools to help him adapt and thrive in the face of ongoing changes in the agricultural landscape.
“We all need to eat, right?” Maichel said. “A farmer’s job is one that we all need.”___Associated Press video journalist Patrick Aftoora-Orsagos contributed to this report.
