In 2024, wearing sleepwear to bed was the trend. However, this year, WGSN predicts that elegant matching pajamas will be worn as versatile outfits for traveling, beach cover-ups, and more. E-commerce data from WGSN shows that pajamas have become a popular category for vacation shopping. Sara Maggioni, head of womenswear at WGSN, explained that the appeal of sleepwear lies in its functionality and versatility for vacationers in a world where luggage fees are on the rise.
Celebrities like Sophie Turner and Joan Smalls have been seen sporting stylish pajama sets in various settings. Bag charms have also become a popular trend, with brands like Versace and Fendi incorporating them into luxury bags. The rise of the bag charm trend is attributed to the desire for personal expression and exclusivity.
Suede is predicted to be a top fabric to watch for in 2025, with a focus on boho chic styles that emphasize romance and femininity. The return of skinny jeans is also expected, with brands like Coach and Miu Miu showcasing them on the runways for the first time in years. This revival is part of a broader cultural return to the aesthetic of the early 2010s.
The surge in data is noteworthy, albeit originating from a small base. Wide-leg jeans continue to dominate the fashion scene. Gucci’s Sabato de Sarno has embraced a particular shade of cherry red in recent collections. Meanwhile, despite Pantone dubbing mocha mousse brown as the color of 2025, Pinterest Trends provide a contrasting viewpoint. According to Pinterest Predicts, cherry red is gaining popularity among zoomers and millennials, with searches for “cherry vibe” up by 325% and “dark cherry red” up by 235%. Lily Collins was spotted in a cherry red Nina Ricci skirt suit during the press tour for “Emily in Paris,” while Tom Holland and Zendaya were seen sporting coordinating cherry red outfits in New York. For more CNN news and updates, visit CNN.com and set up an account.
