Lamar's song has the same name as the Drake-produced HBO series 'euphoria'.  It reached 9.2 million streams on Spotify in its first full day, the most of any rap song in 2024.

In the 6-minute track, Lamar first refers to Drake as a "master manipulator and chronic liar" and then takes aim at Drake's parentage and Canadian heritage. 

Lamar also accused Drake of making music to "pacify" black Americans.  The feud between the rappers began when Lamar targeted J Cole and Drake on Future and Metro Boomin's track 'Like That'. In response, Drake penned two tracks targeting Lamar. 

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This success is a testament to Kendrick's unique talent and the anticipation of his music. The impact of his work continues to resonate with fans around the world.